RISK FACTORS - Fairly New Business
QUESTION 2
Dependence on its Key Executive
The offering price of the shares has been arbitrarily determined by the Company and does not
bear any relationship to book value, assets, earnings, or any other accepted criterion of value.
The offering price should not be regarded as an indication of any future market price of the
securities offered hereby.
Illiquidity - Lack of Market for Common Stock
At the present time there is no public market for the common stock offered hereby and there
can be no assurance that such a market can be developed and, if developed, sustained.
Accordingly, purchasers f the securities offered hereby may not be able to resell any of them
should they need to do so in an emergency or otherwise wish to do so.
Competition
Management anticipates that if the Company's first in the market advantage will not be maintained for long. The company will likely face intense competition from well-financed, companies utilizing similar
sales and marketing strategies.
Limited Working Capital
The Company is dependent on the proceeds of this offering in order to initiate
commercialization of its services and commence its operations. Accordingly, it may not be
possible for management to operate or maintain the Company's operations adequately
without additional working capital. If additional funds are required, there is no assurance that
such funds will be available.
Risks of Low-Priced Stocks
There is currently no public market for the Company's Common Stock, and no assurance that
one will develop after completion of this offering. Neither the Company nor any broker or
dealer is under obligation to create a secondary market in the shares of Common Stock
offered hereby.
The Securities and Exchange Commission (the "SEC" or "Commission") has adopted
regulations which define a "penny stock" to be an equity security that has a market price (as
therein defined) of less than $5.00 per share subject to certain exceptions. Trading in penny
stocks is subject to more restrictions than trading in other equity securities. If the Common
Stock offered hereby trades at less than $5.00 per share after the completion of this offering,
it will probably be considered a penny stock. In that event, it will be more difficult for a
trading market in the Common Stock to develop or, if developed, to be sustained.
Non-Registration in Certain Jurisdictions
The securities offered hereby are registered only in the states indicated in this Disclosure
Document and are being sold pursuant to an exemption from registration under the U.S.
Securities Act of 1933, as amended. These securities are not registered in any other states and
transfers to residents of other states must be made pursuant to registration or an exemption
from registration in the transferee's state.
"Best Efforts" Offering.
The offering of the Company's shares is being conducted on a "best-efforts" basis. No
underwriter, placement agent, or other person has contracted with the Company to purchase
or sell all, or a portion of, the securities offered hereby and there is no assurance that the
Company can sell all or any of the securities.
No Payment of Dividends
The Company has not paid any dividends and does not anticipate that dividends will be paid
in the foreseeable future.
Dilution
This offering involves immediate substantial dilution of the book value of the Common Stock
offered hereby from the offering price of $5.00 per share. Such dilution will be $3.25 per
share if the maximum number of shares offered hereby are sold. In addition, upon the sale of
the maximum number of shares offered hereby, the purchasers will have invested $500,000,
will have assumed virtually all of the financial risks through purchase of the shares, and will
own 40 percent of the outstanding shares of Common Stock of the Company, while the
present shareholders will have invested only $100. (and five years of time and effort) and will own 60 percent of the outstanding
shares of Common Stock of the Company.
NOTE: IN ADDITION TO THE ABOVE RISKS, BUSINESSES ARE OFTEN SUBJECT TO RISKS NOT
FORESEEN OR FULLY APPRECIATED BY MANAGEMENT. IN REVIEWING THIS
OFFERING CIRCULAR POTENTIAL INVESTORS SHOULD KEEP IN MIND OTHER
POSSIBLE RISKS THAT COULD BE IMPORTANT.